SEO Software Battle: Clickfunnels VS Instapage
Over time, the process of creating websites has evolved quickly. Additionally, not only the “how” but also the “what” has changed. Websites built exclusively on “funnels” such as static websites, dynamic websites, and subcategories of both came into existence. In this blog post, we’ll examine two of the most well-liked tools for creating particular types of websites: Clickfunnels and Instapage.
The Impact Page Builders Have
This holds for most visual landing page creation tools, not simply ClickFunnels and Instapage. A simple website used to require the services of a web developer or designer. Later, solutions that made life a little bit simpler, such as Microsoft’s Frontpage, were developed. The ability to arrange and upload the generated pages to a web server and administer things from there was still required for these tools, in addition to some technical knowledge.
When page builders appeared, the entry barrier was significantly lowered. Most of them provide cloud hosting plans that let you host your domain name, making creating a website virtually as simple as creating a Facebook account and personalizing your profile.
What is ClickFunnels?
For internet businesses, ClickFunnels is a tool for creating sales funnels. This software makes it simple to build expert funnels that quickly turn site visitors into leads and customers.
Over 9.5 million funnels have been created using ClickFunnels, which boasts over 100,000 members and close to 2 billion contacts. The platform offers tools that let users follow a step-by-step tour, point them to key information, and follow up with them after they leave.
A drag-and-drop web page editor, a quick sales funnel builder, an intelligent shipping cart, and Facebook and email marketing integrations are just a few of the essential tools with ClickFunnels.
What is Instapage?
Businesses can use various tools from the Instapage toolkit to improve their conversion rates. Landing pages, Experimentation, Personalization, AdMap, Collaboration, and Page Speed are some of the offered capabilities.
When contrasting Instapage with ClickFunnels, the Landing page tool is prioritized more. Undoubtedly, one of the best page builders available is the Instapage landing page builder.
There are millions of web pages, each with more than 500 layout options. Increasing user engagement and optimizing your landing pages is possible with Instapage Personalization and Experimental, respectively.
Instapage vs. Clickfunnels
When Instapage first launched, it was a landing page creation tool for businesses. Along with the fundamental A/B testing features, Instapage has recently incorporated more potent conversion-boosting options to its landing page software.
These contain elements that quicken the loading of landing pages so that their clients don’t lose leads due to slow-loading sites. Additionally, they have included Post-Click AutomationTM (PCA) in their more expensive Enterprise package so that companies can display a specific landing page to various audiences. It’s a valuable tool for companies that spend a lot of money on Facebook and Google ads and retargeting efforts.
When a user clicks on an advertisement, PCA directs them to landing pages that are more appealing to them. Users in the United States and Europe, for instance, are presented with landing pages that highlight local landmarks.
- Without a developer, businesses or their marketing teams can swiftly launch landing pages and PCAs.
- Teams may coordinate landing page approval and reviews using Instapage’s features in real time.
- Teams may store and reuse the same piece of a landing page, such as the testimonials, using InstablocksTM, which helps them save time and effort.
- Conversion analytics, heatmaps, A/B testing, multivariate tests, and ad spend conversion attribution are just a few of the tools that Instapage offers to users to help them better evaluate their performance and decide what is and is not working.
- Only users of the Enterprise plan can access PCA features. For brand-new business owners who are operating on a limited budget, this could be a problem.
- Businesses that conduct membership or affiliate programs will need to use a different platform.
In the meantime, ClickFunnels continues to fulfill its promise to assist business owners—even those with little experience in internet marketing—in swiftly building effective sales funnels. It’s an all-in-one platform that you can use to sell physical and digital goods, courses, events, and memberships. It’s not just landing page software. Additionally, ClickFunnels uses affiliate marketing to assist its clients in increasing their traffic and sales.
- It is a comprehensive tool that directs users through creating sales funnels. You can advertise your goods, highlight related deals on upsell and downsell pages, and connect to other platforms to handle payments and send out tangible objects.
- You can create your sales funnels and store your resources and courses within ClickFunnels if you’re starting a membership website.
- Through a user-friendly and configurable affiliate management tool, it enables Platinum users to expand their businesses.
- To improve your conversions, Platinum subscribers can build automatic follow-up funnels within ClickFunnels.
- Users of ClickFunnels are unable to tailor landing pages for different audiences.
- It lacks the collaboration features that Instapage offers to allow marketing teams to discuss changes to landing pages.
Similarities between Clickfunnels and Instapage
Simple to modify landing pages
You don’t need to be a developer to create captivating landing pages that convert well. Both platforms offer drag-and-drop capabilities and many templates that can be used to build multi-step forms and funnels, including landing pages quickly.
Instapage offers InstablocksTM and the landing page templates to make it simple for you to reuse blocks or sections of your landing pages. Users may simply reproduce whole funnels using the ClickFunnels clone funnel function.
When you need to change information on your landing pages, such as your company address, you may access editable global blocks by upgrading to Instapage’s Enterprise subscription.
Making use of two- and multi-step formats
Instapage and ClickFunnels both allow you to create two- and multi-step forms. Multi-step forms are independent pages that only appear once your visitor has completed the previous form, unlike two-step forms, which are displayed on the same page.
These features are helpful if you want to learn more about your leads but don’t want to scare them away with a lengthy form. Additionally, if a visitor fills out your first form with their email address but does not proceed to the next step, you already have their contact information. This allows you to follow up with them via email and remind them to complete the registration or purchase.
With ClickFunnels, you can try to sell a more expensive product on top of your introductory offer by using their multi-step form, which can include an upsell page. If they choose not to purchase this upsell item, you can direct them to a page that makes a lower-priced offer.
With these multi-step techniques, you may generate more revenue from a single visitor. While waiting, customers may easily browse and purchase your products without having to reenter their payment information.
The combination of ClickFunnels’ multi-step forms with the upsell and downsell pages can significantly increase your revenues if you run an online store that sells numerous products.
Integrations with payment gateways
Through connecting payment gateways, users of ClickFunnels and Instapage can collect payments from their customers online.
Users of ClickFunnels have more access to payment integration options than Instapage, but with some limitations. Only three payment interfaces are permitted for Basic Plan subscribers, compared to up to nine for Platinum Plan subscribers.
Whether you’ll be selling goods from third parties (in which case ClickFunnels is a superior choice) and the preferred payment methods of your target market will determine which platform is best for your business. For instance, the most popular payment methods in North America include credit cards, debit cards, and eWallets (like PayPal).
Therefore, consider the preferred payment methods of your target clientele and confirm that the platform you select integrates with them.