Russell Brunson Clickfunnels

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This entire subculture has been constructed discover it. It’s been this cool thing that’s growing despite– we’re attempting to make the very best item in the world, however it’s just been this fun, natural thing that I have actually never had happen in my career before however it’s been a lot fun to see it.

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The sales page is you guys? Russell: Yeah. Andrew: Upsell page likewise is offered by you people. What else does a consumer get that I excluded of that? Russell: The affiliate platform– you can run a whole affiliate program through Click Funnels. The fundamental shopping cart– we incorporate with Stripe and things like that.

So, everything from the 2nd you hit our page till the rest of the experience is taking place inside the software. Andrew: Yeah. And there are other features like SMS messages that get to go out, and so on. But that’s the heart of it. I’m looking at an old page of yours, really not that old.

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Andrew: You utilized to sell these CDs where like on the web page we you with two fingers pointing towards where people should provide their e-mail address, right? On the CD is you pointing 2 fingers towards like where the center of the CD was so that individuals would understand where to put into the CD player.

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I didn’t understand that the first thing that you sold was a potato weapon. What the hell were you doing selling a potato weapon? Russell: It in fact wasn’t even a potato weapon. It was a DVD teaching people how to make potato guns. Andrew: Ah, so you were an info marketer for a long period of time.

When I got in this organisation, it was over ten years back. I remained in college. I came online and I saw individuals generating income and I was just so thrilled by the idea. So, I was discovering things and trying things. Information products is where I kind of discovered my first home.

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So, that was going to be my first try in the details product company was this DVD on making potato weapons. It didn’t make me a millionaire. However we offered a couple thousand dollars a month of this DVD, which for me in college resembled– Andrew: A couple thousand dollars is significant, especially for something … Russell: Oh yeah, I was the wealthiest kid in college.

Andrew: What did your funnel appear like real fast? Where did individuals originate from? What’s the very first thing they saw? How did you get them to buy? Russell: So, it was extremely standard. It was back in Google Pay Per Click. So, we would purchase Google PPC advertisements on “potato weapon,” “potato weapon plans,” things like that.

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It was a long form sales page simply to explain the DVD. They would pay $27 for the DVD. That was it initially. It was awesome since I put a dollar in Google ads and make $2 or $3 back. But the problem is Google started getting smarter and started increasing all of our expenses.

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Quickly it wasn’t rewarding. I didn’t understand this at the time, however my very first funnel, I fulfilled these men in Northern Idaho that made potato guns and drop delivered them. So, I was like, “I’m offering all these potato gun DVDs. How about I sell your men’ premade potato weapon sets as an upsell and you deliver it out to them?” They stated yes.

That’s how this entire thing started. Anyhow, the last 10 years ever since, I have actually been geeking out and finding out other methods to make it even better. Andrew: So, a great deal of times when I take a look at people’s older pages, I do not see their faces on it. I do not see their names on it.

You weren’t going to see the proprietor of business on a site because they wished to sound like they were machines just, you know. I do see you on the early websites, one something like Dotcom Secrets.com. That’s one of your websites, right? Russell: Yeah. Andrew: Was that a person of the very first ones where you were teaching people how to develop a company? Russell: Yeah.

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I had actually done a bunch of those things. When I initially got going, one of the guys I was gaining from, his name was Armen Morn. What’s interesting, every one of his sites, there was a photo of him in his suit and tie. I was like, “He’s actually effective and he always has an image.” It’s amusing, like I got a match and tie.

I have not used a fit a tie in permanently. I did that, got the image and my first websites would have me. I had actually a shaved head at that time. So, I had a match and a tie and a shaved head. That’s what he did. So, I’m a huge modeler, I’m going to type of model him.

It’s amusing looking back now. I’m kind of embarrassed you’re even taking a look at the page. Andrew: You appear like you had like 5 pounds of child fat, similar to a bit of infant fat on you, right? Russell: Yes. Andrew: Is that insulting that I just stated that? Russell: Not at all.

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I got in college right when I began my business. Going from wrestling each and every single day to like not and simply being at a computer, I exploded probably 30 pounds after college. So, I’m like round and pudgy in all those. Andrew: However I see your wrestling photo here.

I believe in fact the photo here, are you pressing somebody’s head right off their shoulders or something? Russell: That was the objective. Yeah. Andrew: So, you’re constructing all this stuff. Were you making cash with it? Russell: Oh yeah. It was funny. In college I made the potato weapon site.

About that time is when individuals began asking me what I was doing. So, I did like little workshop where I had my pals and household come and a couple individuals who bought tickets, just a bunch of little jobs like that. However within a year of finishing from college, I was tracking like just how much I ‘d made.

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